Top Financial KPIs Every Small Business Owner Should Track

Monitoring key financial performance indicators (KPIs) is essential for small business owners to drive growth and profitability. By keeping a close eye on these metrics, you can make informed decisions about your company's operations and financial health. In this blog post, we'll discuss the top financial KPIs every small business owner should track and explain how Bookkeeper360's advisory services and app can assist in tracking and analyzing these KPIs.

Top Financial KPIs for Small Businesses:

Gross Profit Margin:

  1. Gross profit margin is a measure of your business's profitability, calculated as gross profit divided by total revenue. This KPI indicates how efficiently your company generates revenue from its direct costs, such as the cost of goods sold (COGS). A higher gross profit margin indicates a more profitable business. To improve this KPI, consider reducing production costs, increasing sales, or adjusting pricing strategies. (source: Investopedia)

Net Profit Margin:

  1. Net profit margin is another profitability metric, calculated as net income divided by total revenue. This KPI accounts for all expenses, including indirect costs like overhead and taxes. A higher net profit margin indicates a more profitable business overall. To boost your net profit margin, look for ways to cut expenses or increase revenue. (source: Investopedia)

Current Ratio:

  1. The current ratio is a liquidity metric that measures your business's ability to pay its short-term debts. Calculate it by dividing your current assets by your current liabilities. A ratio above 1 indicates that your business has sufficient assets to cover its short-term obligations. A ratio below 1 suggests potential cash flow issues. To improve your current ratio, consider increasing your current assets, reducing current liabilities, or both. (source: Investopedia)

Accounts Receivable Turnover Ratio:

  1. This KPI measures how effectively your business collects payments from its customers. Calculate the accounts receivable turnover ratio by dividing net credit sales by the average accounts receivable. A higher ratio indicates that your business collects payments more quickly, while a lower ratio may signal collection issues or overly lenient credit terms. To improve this KPI, consider implementing more stringent credit policies or offering incentives for early payment.

Inventory Turnover Ratio:

  1. Inventory turnover ratio is a measure of how efficiently your business manages its inventory. Calculate this KPI by dividing the cost of goods sold by the average inventory value. A higher inventory turnover ratio suggests that your company sells and replaces its inventory more quickly, while a lower ratio may indicate overstocking or slow-moving products. To improve this KPI, consider adjusting your inventory levels, refining your product mix, or implementing better inventory management practices. (source: Investopedia)

Debt-to-Equity Ratio:

  1. The debt-to-equity ratio is a solvency metric that compares your business's total debt to its total equity. Calculate this ratio by dividing total liabilities by total equity. A higher debt-to-equity ratio suggests that your business relies more heavily on borrowed funds, which can indicate higher financial risk. To lower your debt-to-equity ratio, consider reducing debt levels or increasing equity through retained earnings or additional investments.

Return on Assets (ROA):

  1. Return on Assets (ROA) is a profitability ratio that measures how efficiently your business uses its assets to generate profit. Calculate ROA by dividing net income by total assets. A higher ROA indicates that your company is more efficient at generating profits from its assets, while a lower ROA suggests room for improvement. To increase your ROA, consider optimizing your asset utilization or reducing unnecessary expenses. (source: Investopedia)

How Bookkeeper360 Can Help Track and Analyze Financial KPIs:

Bookkeeper360 offers advisory services that can assist small business owners in tracking and analyzing the financial KPIs mentioned above. Their team of experts can provide guidance on improving these metrics to help drive growth and profitability. Additionally, the Bookkeeper360 app offers financial dashboard features, allowing you to monitor your KPIs in real-time and make data-driven decisions.


Tracking financial KPIs is crucial for small business owners looking to optimize their operations and drive growth. By monitoring metrics such as gross profit margin, net profit margin, current ratio, and more, you can gain valuable insights into your company's financial health and make informed decisions. Bookkeeper360's advisory services and app can further assist you in tracking and analyzing these KPIs, helping you maximize your business's potential. To learn more about Bookkeeper360 and their services, visit